Exploring Chinatown, With Rapid Research « ashkuff.com | How to use anthropology, in business and ADVENTURE!!!!

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Exploring Chinatown, With Rapid Research

How to Use Anthro | Tip #C3
You can use tallying to collect data and discover behavioral patterns, even if you’re short on time and don’t speak the native language.

Well, I had a blast in San Francisco. I flew up to participate in American Anthropological Association’s 111th annual conference. My trip went a little something like: flying, volunteering, beer w/the Savage Minds crew, party with USCMVA, dancing in Grand Ballroom #4, getting recognized from m’blog, and Chinatown!

O, Chinatown. Two sides of the same city can be entirely different worlds, and Chinatown’s a great example. Although it’s a part of the greater San Francisco area, Chinatown boasts a demographic, culture, and freakin’ police force all its own.

Like countless other tourists, I entered Chinatown through its famed "Dragon Gate." (above)

On my way in, I felt compelled to introduce myself to the mythical Foo Dogs that protect the gate (above.) I named this one "Frisco Mouse." Ha! Get it? Probably not. That’s okay.

I only had a few hours to see Chinatown, and wanted to glimpse something beyond its tourism industry. However, touristy gift shops pretty much littered the main drag, Grant Avenue (right.) It didn’t take long before I strayed off Grant, and took a few aimless turns along the way. Eventually, I found myself strolling through alleys, observing fewer gift shops, and more mundane stuff: laundromats, print shops, hair stylists, etc.

Then I met the greatest stereotype in all of Chinatown: a fortune cookie factory (below.)

On one hand, hooray distinctly Chinese-American junk food! My inner toddler rampaged with joy. On the other hand, I remembered the factory from a tourism guide I’d read, and despaired at remaining trapped in the tourism district. I stepped inside, and halted. Factory workers and equipment occupied the overwhelming majority of the building, leaving barely enough standing room for two tourists at once. A far cry from Grant Ave.’s pandering.

I hypothesized. Perhaps this factory is like the citrus juicers back home in Florida? Granted, they offer tours of the facility, but tourism isn’t their business. If you’re touring a Floridian citrus juicer, you’re probably not in a tourist trap; you’re probably in a serious food processing facility.

I burned for an excuse to use some tallying methods I’d just learned in Mike Youngblood‘s AAA workshop, "Rapid Research in Public Settings." So, I broke out a pen and pad, found a spot on the ground covered with slightly less pigeon poo than elsewhere, and sat down to collect mad bunches of data.

I reasoned that, if this place was less tourism industry, and more food industry, I’d expect to see significantly more passersby than tourists. I’d also expect to overhear significantly more Chinese conversations than not-Chinese. So I tallied that data: passersby vs. tourists, and Chinese vs. not-Chinese conversations. Obviously, this paradigm has its flaws, but all rapid research does. Think of it as taking a data "snapshot." Informative, even if incomplete.

So there I sat.
Watching, listening, and tallying.
Looking awkward.

After fifteen minutes, the data became overwhelming.
I overheard lots of Chinese, and almost no other languages.
I observed lots of passersby, but almost nobody stopped to tour the factory.

Does this suggest that the factory and I sat beyond Chinatown’s tourism industry? If not, what does it suggest to you? Have you ever visited San Francisco’s Chinatown, or maybe a Chinatown elsewhere? Heck, just for giggles, what’s your favorite fortune you ever pulled from a fortune cookie? Of course, any other thoughts are welcome, too. I put a lot of thought into these posts, and I sure do love it when people leave comments. Even short, stupid ones. So be awesome, and click here to say something. No registration nor email required. Yay, free speech!

ONLY 25 PEOPLE HAVE BEEN AWESOME ENOUGH TO COMMENT. THIS IS NOT ENOUGH!

keylogger says:

This marvelous software allows you to view all our
keylogger cameras at
the same time permitting some degree of fortune.

ChaosTheorist says:

Speaking of tallies and traffic ….. in a “comments” stream…..have you ever tallied the “Comments” on a blog or news report? The more controversial the larger the job. I wrote a paper on the case of a pregnant high school volleyball player who decided to keep her child (I always found the term “keep the child” somehow culturally and linguistically interesting.) and wanted to continue to compete as long as she felt it was safe (with the advice of her doctor). Issues of privacy, women’s rights, pro-life, abortion to name a few made this a supercharged scenario not only locally but nationally as well. Using web accounts from several broadcast sources I tallied over 650 comments under several “types”. It became a very telling exercise on our attitudes about pregnancy in general, teen pregnancy and the contradictory reasoning between the pro-life and women’s rights advocates.

We are leaving a tremendous quantity of artifacts in the digital form. Who will find them useful? Shall we see them as mirrors of our current state? Will anthropologist of the future find them useful excavations?

Ashkuff says:

I’ve never seriously tallied a comment stream before. I spend enough of time online as it is, and I just can’t bring myself to get into cyberethnography. :( Shame, though. Sounds like a very insightful field.

Interesting choice of words, “artifacts in the digital form.” I remember attending the DefCon hacker’s convention a few years ago, and they had a discussion abput “cyberarchaeology.” They probed a bunch of backlogged data that went online BEFORE 124(?) bit encryption became popular – which, in online terms, are ancient times indeed – and they managed to glean lots of crazy stuff.

Cherry Blossom says:

Do you observe behavior as well? Tourist areas, people are leisurely in a browse mode and in groups. Outside of these areas people walk more purposeful and know their way around. Visitors stand out because they look around are unfamiliar with their surroundings.

As a writer I study people and surroundings as well. I found you on Twitter and enjoy reading your humorous thoughts :]

Ashkuff says:

Hey, Cherry Blosom! You bet I study behavior, as well. Just not in the case of Chinatown. In the past, however, I’ve totally observed pedestrian traffic around street preachers; like people who speed up, veer away, slow down, pause, or stop altogether.

Glad you find my writing humorous!

Where do you write?

Cherry Blossom says:

I like the perspective and emotion in thoughts you write on Twitter. The amused observer “in you” of life’s merry-go-round, and dry wit does entertain me lol.

I write for my own projects.

Ashkuff says:

Hey! You noticed my “in me” motif! Neat!

If you ever want to share your projects, just drop a link.

Cherry Blossom says:

Sent email with suggestion.

Ashkuff says:

Uh oh! I get lots of email. What handle am I looking for?

Cherry Blossom says:

Email addy used on reply lol

Ashkuff says:

Got it!

ChaosTheorist says:

Your blog has inspired and enlightened one “back-sliding” anthropologist. As many, including myself, have replied to the question, “Why anthropology?” with the very trite but very true, “I use it in everything I do, everyday.” The problem is using it with a viable methodology for “everyday.” While the qualitative, ethnographic value of anthropology is now being realized outside the academic world, those “everyday” uses can benefit from a focus that reveals insight, information, problems, solutions.

As a music promotion/marketing manager (25+ years) and at present youth sports coach and administrator I found my anthropology education the basis of my work endeavors. What is more anthropological than researching music behavior (which lead me to a self-taught expertise in marketing) and unravelling the confusing “culture” of parental and coaching behavior and its effects on child learning through sports?

This story goes on, but to get to the point, there is a need to communicate from this point of reference as most people do not think in these terms. Much of todays training and experience leads people to think in linear reasoning and argument. Not necessarily to solve a concern or problem but to justify a position.

While sitting on the soccer fields, (we have as many as 5 matches going on at a time, from 4-12 years of age), I have culled many an observation and a few potential solutions. What has been most beneficial is my physical observation point. As well, my movement through the park changes my observation (Einstein’s theory of relativity?).

While I keep notes and try to formulate my ideas, there is a lack of connect with my peers and colleagues. This was a case with my music biz brethren and now my youth sports colleagues. The concepts of Tallying (why didn’t it dawn on me, I’ve used it before) and Rapid Research have inspired my search for more by Mr Youngblood and like thinkers. This could move me from a totally qualitative approach (which assumes a certain amount of faith if you will) to an easier communicated point aided by some quantitative “evidence.”

Ashkuff says:

Damn, ChaosTheorist!
It’s comments like yours that keep me writting.
Thank you.

I’m honored to have inspired you, and totally recommend looking into Youngblood’s work at www.theyoungbloodgroup.com

If you think of anthropology as something you do everyday, you may also want to look into www.livinganthropologically.com Lately, we’ve had some friction over 2nd Amendment rights, but I freakin’ love their description of anthropology as a “lifestyle.”

Your application of anthropology to youth sports reminds me of my own work at www.ashkuff.com/bloodsweatandanthropology.html I’d love to trade notes, if you’re game.

Thanks for the post! I hadn’t thought of “rapid research,” but I think to some extent I have practiced it, even if not as structured. A habit some of my friends and I have is to try and draw some generalities, or specific traits of some public places we visit; markets, bars, beach, parties, etc. And we do it just for the fun of it.

Usually what happens is somewhat similar to your experience in Chinatown, too much data in very little time. And of course the kind of conclusions we can draw are limited, but in even in small amounts of times we are sometimes able to figure out certain things.

Now this is all done informally, never with the idea in mind that we are doing some type of “rapid research.” I find it interesting as something I might want to explore in more formal settings, i.e. work, where I do engage in research and sometimes visits to sites are quick and don’t give me time to engage in the same way I would in extended visits to field sites. I also like the idea of tallying as a way off organizing the data in a quick way.

thanks for sharing!

Ashkuff says:

For the record, Eli, I think it’s pretty awesome that you and your friends are the types to hit the bar – and analyze it. Even if only informally. I hope those Tallying methods treat you well!

Lauren Kent says:

Very nice work here, and some good tips for me to keep in mind. I am on a team with Sasol here in South Africa; we have been commissioned to carry out some research for a report on social small and medium enterprises in Sasolburg and Secunda, here in RSA. I will borrow some of your tips and let you know how they work :)

Ashkuff says:

Very cool, Lauren! Let me know how it goes. If the tallying methods work for you, maybe we could arrange another guest blog?

Lauren Kent says:

Sounds good! Looking forward to it :)

Ashkuff says:

Awesome sauce.

Mike Y says:

Great post and interesting data snapshot. Made me wonder if/how similar data could be collected in a place like, say, New York’s Times Square where the apparent distinctions between passerby and tourist may not be as clear. Anyway, thanks for trying it out!

Ashkuff says:

You know, I wondered that myself!

That’s when it occurred to me: what if you brought a native informant to NY’s Times Square, to help listen for *accent* distinctions, instead of *language* distinctions?

Probably wouldn’t reflect NY move-ins, but it might reflect NY natives.

jesse wilde says:

Great blog post! Really liked the pictures. Was that an alley way the cookie factory was in? I’m from Florida and I think the citrus juicer analogy is valid. We’re making product so why not let buyers look at how we do it. Did the cookie factory charge to come in?

Ashkuff says:

Why, thank you!
And nope. No charge just to come in.
Only asked for $.50 if you wanted to take pictures.

BayouBound7 says:

I have never visited the area (west coast) but am looking forward to someday;-)

I have been to NYC Chinatown.

I imagine that timing (time of day, how long you sat) may also be a factor here in deciding if this suggests that the factory and you are beyond Chinatown\’s tourism industry however, based off of the info shared and data collected it looks like the ideas you reasoned seemed accurate.

BLAST in looked like indeed!

Collected data, observed, danced vigorously, took tours, you anthropologized this SH!T outta San Fran’s Chinatown.

AMAZING.

Thank you for sharing.

FAVORITE FORTUNE:

“It’s about time I got out of that cookie”

Ashkuff says:

[Laughs Out Loud at the fortune cookie fortune!]

I totally agree that time, day, and timespan could all influence the data. That’s why Youngblood told us to record it! That way, you can adjust the data if you discover something weird, like a city ordinance outlawing tourism on Sundays or something. Lolz.

“You anthropologized this SH!T outta San Fran\’s Chinatown.”
Ha! I love that.

I PUT A LOT OF THOUGHT INTO THESE POSTS, AND I SURE LOVE GETTING COMMENTS. EVEN SHORT, STUPID COMMENTS. SO BE AWESOME AND SAY SOMETHING. NO REGISTRATION REQUIRED, YAY FREE SPEECH!


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