Hi! My name’s Ashkuff, and I’m a business anthropologist. What’s that mean, you ask? Pretty much, I explore all sorts of communities, research their wants and needs, then develop new businesses to serve them.
Back in 2011, I conducted some research among Gainesville’s Krishna Conscious, for a cultural showcase called "Krishna Cooking Show. "In the process, I noted that Krishna Consciousness sometimes calls itself the "kitchen religion," and it regards farming as a very noble occupation. They ached to operate their own farm, so they could produce fresher, eco-friendlier, locally-grown veggies for their popular "Krishna Lunch." I couldn’t ignore an opportunity this cool, so I started drafting a business proposal.
During the summer of 2012, Krishna House’s spiritual leaders agreed to finance research and development for a new project: "KrishnaPonics." Over the following months, KrishnaPonics R&D used NFT hydroponics to grow cratefulls of cold weather vegetables, during Florida’s sweltering summertime, all the while conserving 90% more fresh water (a quickly disappearing natural resource) than traditional farms!
Most recently, Krishna House generously agreed to finance the commercial-scale development of KrishnaPonics. We’ve also made friends with two other communities: Vibrant Community Development, and Citizen’s Co-Op. Together, we’re turning otherwise lifeless rooftops into productive and eco-friendly farmlands — right in downtown Gainesville!
What do you think about rooftop farming and hydroponics? Good ideas, or bad? How important do you think it is to conserve fresh water and other natural resources? Are you an aspiring anthropologist, gardener, or business person? Have any questions? Of course, any other comments are welcome, too. We put a lot of thought into this project, and we sure do love it when people leave comments. Even short, stupid ones. So be awesome, and click here to say something. No registration nor email required. Yay, free speech!