Hi! My name’s Ashkuff, and I’m a business anthropologist. What’s that mean, you ask? Pretty much, I explore all sorts of communities, research their wants and needs, then develop new businesses to serve them.
Back in 2011, I conducted some research among Gainesville’s Krishna Conscious, for a cultural showcase called "Krishna Cooking Show. "In the process, I noted that Krishna Consciousness sometimes calls itself the "kitchen religion," and it regards farming as a very noble occupation. They ached to operate their own farm, so they could produce fresher, eco-friendlier, locally-grown veggies for their popular "Krishna Lunch." I couldn’t ignore an opportunity this cool, so I started drafting a business proposal.
During the summer of 2012, Krishna House’s spiritual leaders agreed to finance research and development for a new project: "KrishnaPonics." Over the following months, KrishnaPonics R&D used NFT hydroponics to grow cratefulls of cold weather vegetables, during Florida’s sweltering summertime, all the while conserving 90% more fresh water (a quickly disappearing natural resource) than traditional farms!
Most recently, Krishna House generously agreed to finance the commercial-scale development of KrishnaPonics. We’ve also made friends with two other communities: Vibrant Community Development, and Citizen’s Co-Op. Together, we’re turning otherwise lifeless rooftops into productive and eco-friendly farmlands — right in downtown Gainesville!
What do you think about rooftop farming and hydroponics? Good ideas, or bad? How important do you think it is to conserve fresh water and other natural resources? Are you an aspiring anthropologist, gardener, or business person? Have any questions? Of course, any other comments are welcome, too. We put a lot of thought into this project, and we sure do love it when people leave comments. Even short, stupid ones. So be awesome, and click here to say something. No registration nor email required. Yay, free speech!

Hey Ashkuff,
I’m not sure if you remember me, but we got the chance to speak a lot while you were doing your film project at the Krishna house. I also received your first harvest of veggies from the Krishnaponics project on behalf of Kalakantha. What happened with the project? Is it going on, or did you find another client?
Hey, Damodar! KrishnaPonics is still on and coming along, albeit a little slower than hoped. I’ve had to do a lot of “hurry up and waiting” lately.
Hey Ashkuff! I’m glad to hear that. I think this is a goldmine idea. And although at present people may not recognize it, in time it will become apparent that home grown-food is a more valuable asset than digital 0s and 1s, paper, plastic or even metal. It just tastes better and makes life simpler.
I would like to learn more about this project, are you still around Gainesville?
I don’t want to answer for our esteemed leader, but I can confirm that he is in fact still in Gainesville. I’ll get in touch with him in RL and see if he can send you the info on the project.
This is, in fact, correct. Sorry for the delayed response. Hacker took down m’blog, and I’ve been tied up with damage control.