How to Design a Killer Research Poster « ashkuff.com | How to use anthropology, in business and ADVENTURE!!!!

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How to Design a Killer Research Poster

How to Use Anthro | Tip #A4
When presenting your research, don’t be afraid to use provocative language and lots of pictures. Also consider simple bulleted lists and the rule-of-thirds.

I just came back from presenting at the American Anthropology Association’s 110th convention, in Montreal. Everything about Montreal was beautiful, especially the weather and the language. I spoke hardly a word of English on the street, and the Quebecois gladly helped me struggle with my French. Alors, je voudrais avoir plus villes comme Montreal, dans Les Etats Unis! Furthermore, although I’m usually unsatisfied with my work, I’d still call this presentation a successful evolution, compared to my earlier presentations in 2009. Find below a few insights I gleaned, including notes on poster sessions, graphic design, and content selection.

My presentation was a “poster session.” This means I summed up my research on a poster, presented it alongside other researchers’ posters, and competed for passersby’s attention. In many ways, poster sessions resemble highschool science fairs, only with more self-important college graduates and professional researchers. (Laughs Out Loud)

At an earlier presentation in 2009, I wanted to appear properly “academic.” My poster featured lots of jargon, “thick description,” small text, and only one small illustration. Hardly anyone read my poster, much less discussed it with me. This year, I applied some new skills I learned from marketing design. I used the artistic “rule of thirds,” which organizes graphics into three intersecting columns and rows, rendering nine plots total. I devoted the top three plots to a provocative title, “GOD IS ANGRY,” and relegated the academic title to subtext. I devoted another three plots to compelling illustrations. Although I filled the remaining plots with text, I used concise point-by-point lists, only lightly seasoned with jargon. This way, I won so much attention from passersby, that we ran 15min overtime and I lost my voice.

I also made a tough decision regarding content selection. Although Dove World Outreach Center, and their highly publicized “International Burn a Koran Day,” only constituted a small part of my research, I still featured it on my poster. Why? Research accomplishes nothing if nobody reads it, and I accurately predicted that mentioning Dove World would catch more eyes.

Presenting? Contact me, and I’ll help design your poster!

Oh, also? I put a lot of thought into these posts, and I sure love getting feedback, even short and stupid feedback. So be awesome, click here, and leave a comment, dammit. Got some experience with artwork, design, or more academically rigorous presentations? Love to hear about it! Ever competed in the highschool science fair? Love to hear about that, too! Of course, I welcome any other thoughts, comments, and criticisms!

(ABOVE. Yours truly, presenting to a couple passersby. They usually came by in sets of one-to-three, and switched out every few minutes over the course two hours.)

(ABOVE. Vanity shot. Yours truly, enjoying Montreal, while a Quebecois bartender helps me struggle with my French. “Je voudrais un latte vanille, petite, avec plus vanille, et avec les temps a un cent trente Farenheit. S’il vous plait.” LOL. I think I accidentally told him to change the weather.)

ONLY 16 PEOPLE HAVE BEEN AWESOME ENOUGH TO COMMENT. THIS IS NOT ENOUGH!

Daniel says:

Dear Ash,
I am very blessed to have run across the photo of your poster on the web, and then your post. God bless you for your in-door/Open-Air ministry. Well wishes in your other endeavors also.

Daniel

Ashkuff says:

Thanks for your blessings, Daniel, but I’m afraid I haven’t earned them. I’m not a preacher, myself. I only study them.

[...] of my anthropological research features “Open Air Evangelicalism” — fancy talk for “street [...]

-V says:

The my old college puts up all their research posters in the basement around the labs. Now, there was one that constantly caught the eye because it had a GIANT STEIN OF BEER in the whole background, with all the text in bullets on top of it. Survey research on alcoholic behavior in college students. I couldn\’t help but think about how tacky it was. Visually, the text clashed on top of the image, and brown. Brown was just everywhere.

However, I talked to the woman who presented that research. One of her students made the poster for her, and she was unsure of it too. However, once she got to the conference, she had never seen so many people wanting to talk to her. Barely got a chance to breathe.

Hideous or not, there\’s a lot of power in dissonance from the common uh\”

-V says:

Oh, man! How I wish I could\’ve done something about the hideous purple background. Sadly, the convention was color coded and we couldn\’t do anything about that, lest attendees get lost among the hundreds of posters. I got stuck in the \”purple\”

Nick says:

I like the poster, too. As a former scientific illustrator turned anthropologist, it is a welcome departure from the text heavy posters usually presented. Also, the rule of thirds is a very good starting point in terms of design, but the next big rule that you reflect in your design but do not mention in writing is asymmetry \”

Ashkuff says:

Brilliant insights, Nick! You\’re correct, I purposely aimed for balanced asymmetry, a la the Wabi-Sabi aesthetic. I didn\’t address that, however, because the article was already becoming too long. Maybe I\’ll do a follow-up article?

I\’ll be sure to take your advice on my next poster. I already wished I had paid more attention to controlling the path of the viewer\’s gaze.

Also, mad respect for working in scientific illustration.
That takes some very, very delicate skill.

ankit krishna pandey says:

SIR, CAN you provide me the summarry AND result essance of 110th convocation of A.A.A.

Ashkuff says:

I\’m afraid there were hundreds of presentations, each pursuing radically different topics, so it\’s nearly impossible to summarize the whole event.

As for the essence of the event? Officially, the essence was called \”traces, tidemarks, and legacies,\”

Ellen Kostewicz says:

We miss you like crazy here too\”

Ashkuff says:

(Laughs Out Loud) I have, indeed, started going vestless. I have this new look, where I rock a fitted tanktop, with a heavy black jacket. Very retro, almost greaser. Nowadays, I usually only wear the vest when I wanna lok professional.

Glad to hear from you, Ellen!

Pie Smiter says:

I\’ll try to hit this in order.

The poster: Like the poster. The big pictures are definitely good and eye catching. The projecting, offset thing in the upper right corner is a huge attention-getter because it jacks up the silhouette vertically and the asymmetry attracts attention because almost nobody uses that intentionally. Definitely support the layout including the yellow thing, the big pictures and the easy, large-font bullet points.

Pandering to your audience: Do it. If your audience wants to hear a 25 minute speech about the crazy-asses in Dove World then do it. That will generate interest for your next, actual presentation that\’s not soulless pandering. As I\’ve been told several times: it\’s great to have scientific ethics and a dedication to rigorous discovery, but first you should take care of your bills. OK, so I\’ve never been told that, but now you have.

Questions: As part of the learning (and pandering) experience, I definitely suggest recording the most-asked questions so you know what do to next time.

And, as a personal request, when people ask you why those crazy bastards are so damn crazy, please try to give an honest, understanding answer that reflects the fact that these bastards are people, too, and just because they believe in Jesus doesn\’t mean their IQ has to be under 60. It doesn\’t mean they\’re geniuses, but they don\’t have to be retarded either.

As a side note, after watching the Biggest Loser Thanksgiving Special, I\’m now working on a theory that weight loss is the religion replacement for some of these people. That would be an interesting paper, I think.

Ashkuff says:

Piesmiter. you\’ve been pretty damn insightful and supportive lately. Thanks. I feel inspired to do something alright by ya, so lemme know if you\’d like a round, or something.

Any way, I agree on all your points: poster, pandering, and questions alike.

I try not to portray them as crazy. \”Crazy street preacher\”

Ashkuff says:

HOLY. CRAP. Piesmiter, it\’s already happening. A televangelist just scored a reality show. It might not be just like a \”weight-loss\”

Adrian Paneto says:

The poster looks great. I am curious as to the type of questions people would ask you regarding your research. Would you be willing to help me when I have to design a poster for my research?

Ashkuff says:

Some common questions were:
\”We have people like that where I\’m from, are they part of the same organization?\”

I PUT A LOT OF THOUGHT INTO THESE POSTS, AND I SURE LOVE GETTING COMMENTS. EVEN SHORT, STUPID COMMENTS. SO BE AWESOME AND SAY SOMETHING. NO REGISTRATION REQUIRED, YAY FREE SPEECH!


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