Genzuk , M. (2003). A synthesis of ethnographic research. Retrieved from www-bcf.usc.edu/~genzuk/Ethnographic_Research.html…
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“Another feature of ethnographic thinking is a conception of the research process as inductive or discovery-based; rather than as being limited to the testing of explicit hypotheses.”
“PowerPoint presentations to clients are not so much a form of obliterating anthropological theory as of presenting it under a disguise required for effective communication.”
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Oliveira, P. (2012). Ethnography and co-creation in a portuguese consultancy: Wine branding as an example. Journal of Business Anthropology, 214. Retrieved from rauli.cbs.dk/index.php/jba/article/view/3943/4281…
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