Quotes: « Ashkuff & Co.




“‘When I studied anthropology in university I did really well on paper, I got good grades,’ he says. ‘But I honestly graduated not understanding anything about anthropology. I could tell you about kinship analysis, but I couldn’t tell you why I had learned about it.’”

“What I’m hoping to do is get young people to embrace the central revelation of anthropology, which is the idea that other peoples of the world are not failed attempts to be us. Each culture is a unique answer to the question, what does it mean to be human and alive?”

Davis, W., & Lewis, N. (2014, August 20). “‘Real life Indiana Jones’ joins UBC anthropology department” Retrieved August 21, 2014, from www.vancouverobserver.com/news/real-life-indiana-jones-joins-ubc-anthropology-department

“When disease strikes in the developing world, like the current Ebola outbreak in Guinea, doctors, nurses and epidemiologists from international organizations fly in to help. So do anthropologists.”

Poon, L. (2014, April 14). Why anthropologists join an ebola outbreak team. Retrieved from www.npr.org/blogs/health/2014/04/02/298369305/why-anthropologists-join-an-ebola-outbreak-team

HELP CONTRIBUTE: Noted African anthropologist, Lanfia Toure, and the Africa Writes team have established a mobile health clinic in Guinea. Help fight the ebola outbreak and donate at, africawrites.com/donationsv9p1.html

“Academics, of all people, should know that culture drives practice. The rapid pace of contemporary corporate life clearly and reasonably demands shorter time horizons for any research project.”

Ladner, S. (2013, January 13). Does corporate ethnography suck? a cultural analysis of academic critiques of private-sector ethnography (part 1 of 3). Retrieved from ethnographymatters.net/2012/01/13/does-corporate-ethnography-suck-a-cultural-analysis-of-academic-critiques-of-private-sector-ethnography-part-1-of-2/

“The major ‘contaminators’ corporate ethnographers face isn’t so much a lack of time but a lack of theoretical context and a lack of systematic method.”

Ladner, S. (2013, January 13). Is rapid ethnography possible? A cultural analysis of academic critiques of private-sector ethnography (Part 2 of 3). Retrieved from ethnographymatters.net/2012/01/26/is-rapid-ethnography-possible-a-cultural-analysis-of-academic-critiques-of-private-sector-ethnography-part-2-of-2/

“‘Business’ involves the trade of technologies, products, social and cultural processes, people, money, and ideas (Arjun Appadurai’s notion of ‘scapes’). As a result, anthropologists ignore business at their peril.”

Moeran, B. (2013). Just be active! letter from your editor. Journal of Business Anthropology, 2(2), 116. Retrieved from ej.lib.cbs.dk/index.php/jba/article/view/4154/4581

“Why is imposing our own cultural hangups about specific food sources the basis for a valid argument? Rats aren’t a meat ‘substitute’, they are actually meat.”

Ray, S. (2013, December 10). Re: What happened on easter island — a new (even scarier) scenario. Retrieved from www.npr.org/blogs/krulwich/2013/12/09/249728994/what-happened-on-easter-island-a-new-even-scarier-scenario#comment-1157308862

“And here is where I will no doubt irritate some and flat out piss off others – objectivity is a myth.”

Johnston, G. (2013, October 30). Objectifying objectivity. Retrieved from anthrostrategy.com/2013/10/30/objectifying-objectivity/

“The data we collect reflects what is happening now, not just what happened in the past. Anthropology helps us understand the ‘why’ and ‘why now.’ Data anthropology helps bridge the gap between quantified data and context.”

Polsky, A. (n.d.). Executives in the mist: How data anthropology is lifting the fog on data understanding. Retrieved from edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6017

“Adventure encompasses so many experiences and emotions, which are different for everyone. The universal appeal, in my opinion, is the opportunity to embark on the unknown, experience yourself in a whole new way, and open your heart and mind to a fresh perspective on life.”

Stonich, A. (2012, May 02). Oia: Why we need adventure. Retrieved from adventureblog.nationalgeographic.com/2012/05/02/whats-your-definition-of-adventure/

“Explore communities. Discover their wants and needs. Build businesses to serve them.”

Ashkuff & Co.’s Business Philosophy