“…most practitioners of corporate ethnography are not anthropologists, despite the strong association of ethnography with that discipline.”
Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities, edited by Brigitte Jordan, 7. (c) 2013 Left Coast Press Inc. All Rights Reserved.
“You know anthropology’s dirty little secret? People just got into it, so they could use whatever the Hell methods they wanted.”
Unnamed Drunken Anthropologist & Award-Winning Author. American Anthropological Association’s 111th Annual Meeting. Nov 2012.
“The reason statistics are an integral part of the anthropology curriculum is that statistical methods allow us to approach our subject of study in a manner which lets us test hypotheses about the subject.”
Madrigal, Lorena. Statistics for Anthropology. 2nd Edition. Cambridge: Cambridge University Press, 2012. 1. Print.
“The IDEO design process begins with understanding the product’s history and uses, and observation of consumer experiences, a step owing more to anthropology than conventional market research. Here, IDEO’s staff and client partners move into the field to see how consumers experience and use the product of interest.”
Clardy, Alan. “IDEO: A Study in Core Competence.” Townson University. Townson University, n.d. Web. 16 Jul 2013. <pages.towson.edu/aclardy/Working Papers/IDEO.pdf.>
“[an] anthropologist told how he chemically induced the hallucination of turning into a tiger. Putting on some appropriately ritualistic music, he took some LSD and … found himself crawling around his apartment, spitting and snarling and believing he was a tiger.”
Newman, Patrick. Tracking the Weretiger: supernatural man-eaters of India, China and Southeast Asia. McFarland & Company, Inc., 1961. Print.
“Social and demographic change … opens up opportunities by altering people’s preferences and by creating demand for products that had not existed before.”
Shane, S. Technology strategies for managers and entrepreneurs. UpperSaddle River, NJ: Pearson Education,Inc, 2009. 77. Print.
“Another feature of ethnographic thinking is a conception of the research process as inductive or discovery-based; rather than as being limited to the testing of explicit hypotheses.”
Genzuk , M. (2003). A synthesis of ethnographic research. Retrieved from www-bcf.usc.edu/~genzuk/Ethnographic_Research.html…
“PowerPoint presentations to clients are not so much a form of obliterating anthropological theory as of presenting it under a disguise required for effective communication.”
Oliveira, P. (2012). Ethnography and co-creation in a portuguese consultancy: Wine branding as an example. Journal of Business Anthropology, 214. Retrieved from rauli.cbs.dk/index.php/jba/article/view/3943/4281…